CallTruce
CALL TRUCE · Kids chewable toothpaste65 PEARLS

FOR THE PARENTS WHO NEVER STOPPED TRYING

Rated 4.38 / 5 based on 45 reviews

“It’s too spicy.”
You’ve heard it. We listened.

Everyone told you to be consistent. Be firmer. Try another flavor.

You did. Still, their mouth stays shut. They dread the toothpaste. You dread another bedtime battle and what the next dental appointment might bring.

When they say “too spicy,” asking harder doesn’t change how it feels.

CALL TRUCE is soft, bubblegum-flavored toothpaste they chew before brushing. Soft texture. Low foam. A different way to start brushing, backed by our 60-night refusal promise.

For children who refuse the taste, texture or foam of regular toothpaste.

  • Bubblegum flavor. A different starting point when mint gets refused.

  • Low foam. Less foam filling their mouth while they brush.

  • Chew first. Then brush. Soft toothpaste pearls replace the squeeze of paste.

  • Another rejected toothpaste? You get your money back.

    Try the texture with our 60-night promise.

Choose your supply

One-time purchase No subscription

60 nights to try it. If they refuse it, email us for a refund.
Keep the bottle. No subscription, no return shipping.

Ingredients

Key ingredients: 5% nano-hydroxyapatite and xylitol. Bubblegum flavor, a soft chewable texture and low foam. Fluoride free.

Explore the ingredients →
Bottle size

Each bottle contains 65 toothpaste pearls. At one pearl per brush, twice a day, that is about a month for one person.

Two bottles contain 130 pearls. Three bottles contain 195 pearls.

How to use

Chew. Brush. Spit. Chew one pearl around the mouth, brush for two minutes, then spit into the sink. Use morning and night.

This is toothpaste, not candy. The toothbrush stays.

See the three steps →

What was getting the “no”?

Taste

Foam and texture

Keeping the routine

Choosing it again

Tap a photo to read the parent’s words.

Dr. Amanda Reich

A NOTE FROM A PEDIATRIC DENTIST

Dr. Amanda Reich, DDSPediatric Dentist · 20 Years Caring for Children’s Smiles

“If toothpaste turns brushing into a battle, I’d consider this. The soft texture, bubblegum flavor, and low foam offer a different starting point for kids who dislike regular toothpaste. What matters is finding a routine your child can stick with.”

HOW TO USE

A different way to start brushing

One pearl. Their usual toothbrush. Three simple steps.

Illustrated instructions: A girl holds a small pink toothpaste pearl near her mouth with her father supervising.
Step 1

CHEW.

Chew one toothpaste pearl before brushing.

Illustrated instructions: The same girl brushes her teeth with a blue toothbrush beside her father.
Step 2

BRUSH.

Brush for two minutes with their usual toothbrush.

Illustrated instructions: The same girl spits into the bathroom sink with her father nearby.
Step 3

SPIT.

Spit after brushing. Do not swallow.

The toothbrush stays. The toothpaste format changes.

THE RISK YOU CAN’T SEE AT THE SINK

They haven’t said it hurts.
That doesn’t mean there’s no decay.

A child in a dental chair looking toward their mother, who holds their hand reassuringly

Early tooth decay can be painless. Left untreated, it can damage teeth and lead to pain, infection or tooth loss. A cavity can mean a filling. More damage can mean more treatment.

If you’ve already left the dentist with a treatment plan, you know that sinking feeling. The appointments. The cost. Wondering how you’ll get brushing done tonight when it was so hard yesterday.

And if brushing has become holding them still while they cry, you need a different way forward. A hard night at the sink doesn’t make you a bad parent. You’re here because you care.

Keep their dental care on track. At home, start with the part you can change: the toothpaste they’re being asked to tolerate.

Suspected decay needs a dentist. CALL TRUCE does not treat cavities or replace prescribed care. Understand tooth decay · NIDCR ↗

THE ORDINARY MOMENTS YOU WANT TO PROTECT

You want their teeth to stay out of the way of being a kid.

Eating comfortably. Laughing with friends. Smiling for the school photo.

You worry about tooth pain interrupting ordinary days. About hearing “they need more treatment.” And about whether they’ll start feeling self-conscious about their smile.

You want comfortable meals, confident smiles and a brushing routine they can carry with them as they grow.

Three children laughing together at a backyard birthday party

“JUST BE CONSISTENT.” YOU ALREADY TRIED.

How many tubes are sitting there because they said “no”?

An open bathroom drawer containing several partly used toothpaste tubes and a sticker chart, with a brushing timer on the counter

The strawberry one. The bubblegum one. The one another parent swore by.

You bought them because you wanted brushing to happen. Now they sit beside the sticker chart while you negotiate with the same closed mouth.

“Try another flavor” only helps if flavor is the thing they’re refusing.

For a child who notices every taste and texture, the foam or feel of paste can matter just as much as the flavor. More pressure doesn’t change that feeling. A different format gives you something else to try.

THE CALL TRUCE START: CHEW. BRUSH. SPIT.

Before toothpaste can be part of their routine,
they have to let brushing start.

CALL TRUCE Bubblegum bottle beside pink toothpaste pearls and a toothbrush

The problem can start before the bristles reach their teeth. When the taste, texture or foam gets an immediate “no,” another reminder leaves you in the same argument.

CALL TRUCE begins with a soft pearl they chew, then brush around their teeth. The pearl changes the first step. The low foam changes the mouthful that follows. The aim is a toothpaste they’re willing to brush with, so you can get on with cleaning their teeth.

  • The taste: bubblegum flavor gives mint refusers a different option.
  • The texture: a soft chewable pearl replaces the squeeze of paste on the brush.
  • The foam: less foam filling their mouth as they brush.

For the child who refuses the mouthful: soft bubblegum toothpaste pearls, low foam and 60 nights to find out whether this is their way into brushing.

See chew, brush, spit →

WHAT IS IN IT

Getting started matters.
So does cleaning their teeth.

Close-up of pink toothpaste pearls beside the complete CALL TRUCE bottle on a light blue background
5%

Nano-hydroxyapatite

CALL TRUCE contains 5% nano-hydroxyapatite, a form of the mineral teeth are largely made of. Hydroxyapatite toothpastes have been studied for their effect on early decay. Those results depend on the formula and how it is used.

The brushing still does essential work: brushing helps remove plaque from teeth. Chewing the pearl alone does not clean them.

This formula is fluoride free. Follow your child’s dentist’s advice on toothpaste, especially if they already have decay.

Hydroxyapatite toothpaste study ↗
Xylitol

“Something sweet… to clean their teeth?”

Xylitol is the sugar substitute in CALL TRUCE. Oral bacteria do not readily turn xylitol into the acids they produce from sugar. That explains the sweet taste without sugar as the sweetener. It does not make the pearl candy or replace brushing.

Bubblegum flavor. Still toothpaste.
Chew, brush, spit.

About xylitol · AAPD ↗

WHAT TO EXPECT

From a different first brush to a routine that feels familiar. Here’s what to work toward together, at your child’s pace.

  1. Day 1 · A different first impression

    A soft pearl to chew. Bubblegum flavor. Less foam as they brush. A fresh start at the sink, with something different to try when the usual toothpaste gets a “no.”

  2. Week 1 · Make the steps familiar

    Chew, brush, spit. Keep the same simple sequence each morning and night. Look for small wins: willingness to try again, less hesitation, or getting through a brush with less back-and-forth.

  3. Month 1 · Find your everyday rhythm

    If the taste and texture suit them, build on that acceptance. The goal is more brushing getting done and less time spent negotiating, so you can help with their teeth and get on with your day.

  4. Month 2 · A routine worth keeping

    The outcome you’re working toward: a toothpaste they’re happy to keep using, calmer moments at the sink and a routine you can carry forward together. Still need a reminder? That’s okay. Progress can look like less arguing about what’s on the brush.

4.38 out of 545 Reviews
★★★★★

She actually asked for this again

My daughter is 6 and usually decides she hates a toothpaste halfway through the tube. We’re almost done with these and she asked me to get more. That pretty much says it all.

★★★★★

No complaints about spicy toothpaste

My son calls every toothpaste spicy. Every single one. He tried this and just went ahead and brushed. My husband and I looked at each other like… okay, that was easy?

★★★★☆

Took a few tries

First time was a no. Second time she was willing to try it with me standing there. Now she uses it fine. Glad I didn’t write it off after the first night.

★★★★★

Less mess at the sink

Bought it for the flavor but honestly my favorite part is not finding toothpaste smeared all over the sink. My 8-year-old somehow got it everywhere.

★★★★★

Works for our mornings

We have about 15 minutes between breakfast and needing to leave. Anything that makes that less of a production gets my vote. My daughter likes these and gets started without a whole discussion.

★★★☆☆

One kid likes it, one doesn’t

My 9-year-old likes them. My 7-year-old tried one and asked for her old toothpaste. So we’re keeping both in the bathroom. Just depends on the kid.

★★★★★

It was the foam bothering her

My daughter kept stopping to spit with her old toothpaste. I thought she was just stalling. She does much better with this because there isn’t so much foam.

★★★★☆

Still need the reminders lol

He does not magically remember to brush now 😂 But once I get him in the bathroom he’s happy to use these. I’ll take it.

★★★★★

We’ve made it through a bottle

I have bought SO much toothpaste that barely got used. This is the first time in a while we’ve actually finished something instead of giving up on it.

★★★★☆

Read the directions first

I didn’t really understand how these worked until they arrived. You chew it and then brush. Showed my daughter once and she got it. Different, but not complicated.

★★★★★

Dad can do bedtime too

My daughter usually wants me for every part of bedtime. My husband said she showed him how to use her new toothpaste and they got through brushing just fine. Nice to hear while I was out for once.

★★★★☆

She likes the bubblegum

My 7-year-old is very particular about flavors. She says this tastes good. I asked her what else I should put in the review and she said ‘that’s it.’ So there you go.

★★★★★

Better than I expected

Honestly thought this was going to be another thing I saw online and regretted buying. My son likes it. We’ve kept using it. Pleasantly surprised.

★★★☆☆

Not her favorite texture

The flavor was fine according to my daughter, but she wasn’t into chewing it first. We tried a few times. Cool idea, just didn’t work for her.

★★★★★

A little less arguing

She still wants another story, another drink, another five minutes. But lately toothpaste hasn’t been on the list of things we argue about. That part has been nice.

★★★★☆

Keeping a bottle at Grandma’s

My mom watches the kids a couple nights a week and asked me to bring their toothpaste over. My oldest specifically reminded me to pack ‘the pink ones.’ Apparently the other toothpaste at Grandma’s wasn’t acceptable.

★★★★★

My skeptical kid likes it

My son inspected the bottle like he was doing a science project before agreeing to try it. Now he just uses it. Getting past that first try was the hard part.

★★★★☆

Wish there was a bigger bottle

Both girls use these, so we’re going through them faster than I expected. They like them though. Would love a bigger size for families.

★★★★★

She wanted to show her sister

My younger daughter was so proud of knowing how these worked that she insisted on explaining it to her big sister. Pretty cute considering she normally disappears when I say it’s time to brush.

★★★★☆

Good, just different

The lack of foam threw my son off at first. He kept asking if he needed more. Once we got used to it, it was fine. He likes the taste and hasn’t asked to switch back.

★★★★★

The timer finally gets used

We bought a little sand timer months ago that mostly sat there while my daughter argued with me. She’s using the toothpaste and flipping the timer herself now. I still go back over her teeth, but getting started is easier.

★★★★☆

He needed a demonstration

My son looked at me like I’d lost my mind when I said to chew his toothpaste. Had to explain it twice lol. Once he understood, he was fine with it.

★★★★★

She reminded me to pack it

We were leaving for a weekend at my sister’s and my daughter came running downstairs with the bottle. Hadn’t packed socks, but apparently the toothpaste was handled.

★★★★☆

Less help with the toothpaste part

My 8-year-old always squeezed out way too much paste and then tried to put it back in the tube. This skips that whole situation. I hand him one and we get on with it.

★★★★★

Actually stayed in the bathroom

Usually when I say toothbrush, my daughter suddenly needs to find something in her room. First night with these she stayed at the sink and wanted to see how it worked. We’ve kept them in the rotation.

★★★☆☆

He prefers regular toothpaste

My son gave it a fair shot but said he’d rather have his usual toothpaste. Nothing wrong with it, just not his thing. His sister will finish the bottle.

★★★★☆

Good for my older daughter

My 10-year-old likes these. She’s pretty independent with brushing already, so I can’t speak to whether they help with that. She likes the flavor and asked me not to switch.

★★★★★

A surprisingly normal bedtime

No big dramatic review here. My kid used the toothpaste, brushed, and went to bed. If you knew how our evenings usually go, you’d understand why that gets five stars.

★★★★☆

Different from what I pictured

I thought these would be crunchy for some reason. They’re soft. My daughter was less confused about the whole thing than I was.

★★★★★

Even after soccer

After practice my son is tired and EVERYTHING is a problem. He’s been fine using these before bed, even on those nights. Still takes forever picking pajamas though.

★★★★☆

Wanted something without the mint taste

My daughter likes mint gum but apparently mint toothpaste is a completely different story. Don’t ask me. She likes the bubblegum in this, so we’re sticking with it.

★★★★★

Bought for one, both wanted to try

Ordered for my youngest. Her big sister watched her use it and immediately wanted to know why she didn’t get any. They’re both using it now.

★★★★☆

Helpful, not a babysitter

He likes the toothpaste. He also likes staring at himself in the mirror instead of brushing. Still have to stay in there with him, but at least he isn’t complaining about the taste.

★★★☆☆

Fine, but didn’t change much for us

My daughter used them without a problem. She wasn’t especially excited about them either. Brushing takes about the same amount of convincing as before.

★★★★★

The toothpaste question is settled

Asked my son if he wanted this or his old toothpaste and he picked this every night. Finally put the old tube away.

★★★★☆

Had to explain that it isn’t candy

My daughter saw the pink pieces and got the wrong idea at first. We went over what they’re for and I give her one when it’s time to brush. She likes using them.

★★★★★

My husband noticed

I usually handle brushing. My husband did bedtime last night and came downstairs asking why it went so much better than the last time. Told him not to jinx it.

★★★★☆

Nice to have another option

My kid changes her mind about everything. Right now these are a yes. Keeping the bottle and hoping that lasts longer than her last toothpaste phase.

★★★★★

She calls it her pink toothpaste

My 7-year-old doesn’t care what the brand is. She just asks for her pink toothpaste. No complaints from either of us so far.

★★★★☆

Less toothpaste on the counter

My son used to leave this dried blob of toothpaste next to the sink every morning. Haven’t had to scrape that off lately. The wet towel is still on the floor, unfortunately.

★★★☆☆

Flavor yes, chewing no

She said it tasted good but didn’t like having to chew it before brushing. I thought she might get used to it, but she keeps choosing the tube instead.

★★★★★

A small win

My daughter let me help with the back teeth without stopping to complain about the toothpaste. That might sound like nothing. In this house it was a very good night.

★★★★☆

Glad we started with one bottle

I never buy multiples until I know my kids will use something. We started with one and they’ve both been happy with it. I’ll order more when we’re closer to running out.

★★★★★

She wanted to do it herself

My daughter likes having a little job, so now hers is getting ready at the sink while I grab the bottle. She’s very serious about telling me when she’s ready. Pretty adorable.

★★★★☆

The first purchase wasn’t the last

Coming back for another bottle. My son uses it without a fuss and that’s enough for me. Would be nice to have another flavor eventually, but he’s happy with bubblegum.

60NIGHT PROMISE

THE CALL TRUCE 60-NIGHT PROMISE

They refuse it?
You get your money back.

You’ve bought enough toothpaste that never made it past their lips. Try CALL TRUCE for 60 nights. If they refuse the texture, email us for a refund.

Keep the bottle. No return shipping.

Try CALL TRUCE

BEFORE YOU ORDER

Ask the
awkward bit.

Does this replace brushing?

No. It replaces tube toothpaste. You still brush for two minutes, twice a day, and spit.

Does this treat existing tooth decay?

No. CALL TRUCE is toothpaste. If you suspect tooth decay, see a dentist. This product does not replace dental treatment.

Do they swallow it?

No. Chew the pearl, brush for two minutes, then spit it out. It is toothpaste, not a sweet.

⚠️ Is it safe around dogs?

No. Xylitol is toxic to dogs and can be life-threatening even in small amounts. Keep the jar closed and out of reach, and treat a spill like a spill of chocolate. If a dog eats any, contact a vet straight away. This is a property of xylitol itself, not of this product.

Why does it not foam much?

Low foam is deliberate. If a mouthful of foam is part of what they dislike about toothpaste, CALL TRUCE gives them less of it as they brush.

What is in the formula?

CALL TRUCE contains 5% nano-hydroxyapatite and xylitol. The formula is fluoride free, with a soft bubblegum flavor and low foam. It replaces your tube toothpaste, not your toothbrush.

How long does one bottle last?

Each bottle contains 65 pearls. At one pearl per brush, twice a day, that is about a month for one person.

Can adults use it?

Yes. CALL TRUCE is also for adults who dislike the taste or texture of conventional toothpaste. The routine is the same: chew one pearl, brush for two minutes, then spit.

Does it have fluoride?

No. CALL TRUCE is fluoride free and contains 5% nano-hydroxyapatite. If your dentist has recommended a particular toothpaste for you or your child, follow their advice.

What if they refuse the texture?

Try CALL TRUCE for 60 nights. If they refuse it, email us for a refund. Keep the bottle. No return shipping. One bottle or three, the same protection.

Do I have to subscribe?

No. Choose one, two or three bottles as a one-time purchase. There are no recurring charges.

YOUR CART

Still gets a “no”? Get your money back. Keep the bottle.Contact us within 60 days of delivery.

Free US shipping60-day refusal promise

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A smiling girl in a purple shirt holding CALL TRUCE

CALL TRUCE AT HOME

Parent of a girl, 6

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